Manufacturers of Bulk and Speciality Fertilisers
Making India’s farmers globally competitive
In 1992, Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL) made a lateral expansion into the fertilizer industry. Today Smartchem Technologies Limited (STL), a wholly owned subsidiary of DFPCL, is one of India’s largest and most renowned manufacturers of bulk and speciality fertilisers. The company’s fertilisers are marketed under its flagship brand Mahadhan.With an aim of simplifying the Agri business experience for farmers in rural India, Mahadhan brand has been built to provide innovative solutions to all farming needs.
With a solid foundation of chemical knowledge enhanced by technological innovation, Mahadhan has grown from a local, to a regional and national brand. Throughout the journey the brand has maintained its grass-roots touch and lived up to its motto, “A Bond of Life”. This connection has been instrumental to gain deep market knowledge and farmers’ trust.
In the highly homogenised fertiliser market, Mahadhan has been recognised for its consistent quality and the ability to innovate and create differentiated products.
Some of the coveted awards won by Mahadhan are:
- Iconic ET award in the year 2017.
- Excellence in Agricultural Practices in the year 2016.
- India’s Most Trusted Brand in the year 2015 and 2016.
The company has invested in international INCRO technology at its new manufacturing plant at Taloja. Technological innovation is part of the company’s DNA; at its own research and development laboratory and while seeking partnerships and technology transfer with Indian and international collaborators.
Still to come, reaching out to improve productivity for 10 million farmers
- Increased production – the new plant has more than tripled the company’s production capacity and this will ensure uninterrupted supply (additional capacity of eight lakh tonnes per annum, including fortified and coated products of complex fertiliser grades)
- Wider geographical reach and continuous availability – the expanding dealer network will enable a greater geographical spread and easy, local access for consumers
- Complete fertilisation solution – targeted solutions with crop specific fertiliser and nutrient combinations to maximise productivity
- Technology to further strengthen grass-root connections – Mahadhan has developed an app to help farmers have 24×7 access to crop and market information.